What is HELP!

This is the story of how Sally benefitted from my attention to diet, and how the ingredients of ‘HELP!’ continue to keep her in fantastic condition, happy, and stress free. The benefits of each ingredient and the nutritional content is in the ‘HELP!’ful Nutrition section.

My own personal story of how I ‘HELP!’ed my way out of depression is in the ‘HELP! For Humans section. If you know of someone who needs help, please share this website with them.

Sally is an American Staffordshire Bull Terrier, and has been by my side for almost eight years. She is a beautiful, loving and fun companion, who claimed me when she sat on my foot at 8 weeks old, and licked my face when I picked her up.

But it was not an easy start for either of us.

I was still grieving from the loss of my adorable dog, a beagle named Honey, and prior to that, the shock of seeing my beloved Jolly Holly killed in front of me by a neopolitan mastiff, on Plimmerton beach. She was a staffy/fox terrier cross and I loved her. I’ve loved all of my dogs like children.

So I wasn’t all that enthusiastic when I was cajoled into going and just ‘having a look’ at this unknown puppy on Trade Me.

A few hours later I was $250 shorter and carrying the responsibility for a new puppy. However, I just couldn’t connect; it was too soon and I was still grieving. And I was depressed.

At some point, I Googled ‘AMSTAFF’ and all this stuff came up about ‘pit bull terriers’. My reaction was that of the misinformed and ignorant, shaped by media reports of dog attacks, and I put Sally back on Trade Me.

A woman came to see her and wanted to buy her, but when the lady told me she had three children all under the age of four, I wouldn’t let her have Sally.

My reasoning was that the demands of three children under four years old did not leave any room for the responsibilities of owning a puppy. I knew that Sally would be chained up in a yard for hours and days on end, bored and isolated.

I also knew that I would be reading about another dog attack on a child if I let Sally go into this situation. And I could not allow that to happen.

So I kept her, and that was one of the best decisions I have ever made, as all my fellow staffy owners will confirm.


Sally just grew on me, with her endearing ways, constant affection, and eager to please nature. And she was healing me.

But, disaster struck, and it was all my fault. I allowed her to overdo physical activity, especially jumping, too early, and she ruptured a cruciate ligament, and damaged the other. I was devastated, and her cries of pain stabbed me in the guts.

I took her to a vet in Otaki, and he told me she had hip dysplasia, and damaged cruciate ligaments, and that an operation would be a waste of time, and that I should have her put down. This I couldn’t handle, and I frantically looked for a second opinion. I found a lady in Lower Hutt who does acupuncture on animals and took Sally there. Checkout Unsecured Loans 4 U – Get a Unsecured Personal Loan Instantly (2019).

Sally lay down on the floor in the surgery, with her legs stretched out behind her in typical staffy fashion, and the woman immediately declared that there was no hip dysplasia because it would be impossible for her to stretch out like that. There were definitely arthritic symptoms arising from the inflammation which was the primary source of the pain.

My immediate realisation was that there are ‘vets’, and there are Vets and I was relieved I got a second opinion.

A vetinary surgeon by the name of David Maddock at Pet Vet in Lower Hutt was recommended and the xrays were sent to him. During an examination of Sally, he demonstrated the loose joint movement because of the torn cruciate, and explained what he would do in an operation. It was complex, and involved shaving bits off here and inserting bits there, and I really couldn’t take it all in, but he clearly knew what he was doing.

The cost was $2800, and I could make an initial payment of $700 and pay the rest off, which was generous. There was also a strict  three month recovery and rehabilitation process following the operation, and he gave me a comprehensive list of written instructions.

A date was set, and that was that. There were things like, no food in the morning, water only etc.  the day came, and off we went. Sally was kept in one night, and all went well. She sported an enormous splinted cast and padded dressing on her leg, and I had a set up ready for her toileting, bedding and so on.

More importantly, I did a lot of research into diet, based on my own study of alternatives to anti depressants, and all the foods I discovered along the way that I could use to help Sally not develop arthritis, stay mobile and well oiled, as well as what to avoid, which was an eyeopener.

I avoided pet foods with corn and flour, read the labels on packaging, with as much diligence as I did with my own diet, and I learned a ton of things that have made a huge difference for Sally, culminating in the creation of ‘HELP!’. The benefits of the ‘HELP!’ ingredients are enormous, especially in preventing inflammation and arthritis.

With a daily input of ‘HELP!’, Sally has remained totally fit and mobile, with no signs whatsoever of arthritic problems or movement. She looks younger than most dogs of her age.

But the three months rehab,  oh my! it was exacting. First, no walking for two weeks, just lifting with a towel to go outside for toileting, and back in again. Then a week or so, of gentle walking in straight lines only, when the cast was off, increasing in distances, on grass only.

Then walking in a figure of eight on grass only, twice a day. No walking on river stones.

Gradually, over three months, Sally got fitter and stronger, while I carefully made sure she did nothing dramatic to put strain on either leg.

As you can see from my videos, ‘HELP!’ keeps Sally in great shape, and me happy in making sure she has the best life possible. 

Which brings me to my final point:  Dogs, indeed all pets, are no different from people. They need good quality food and nutrition to enjoy a healthy life.

And there is growing evidence that us pet parents need to look beyond the supermarket shelves to protect our loved companions from the impact of low quality and downright unhealthy ingredients in some of the pet food on the market today.

The documentary  ‘The Truth About Pet Cancer’ by Ty Bollinger is absolutely damning of the outrageous statistic that over 60% of all dogs die of cancer. That’s crazy and unnecessary.

Our pets deserve the best we can give them, and they need us to have the same level of diligence towards diet as we have towards our own. It is now being recognised that food that is good for humans, like the ‘HELP!’ formula, is fantastic for our pets.

We believe in our own product so much, we are setting aside $1 from every sale, to go to animal welfare via the ‘HELP!’ Foundation.

A little ‘HELP!’ every day, goes a long way towards a healthy and happy life for pets and their parents!